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PUMA x ICNY IGNITE ‘Ice Cream’ Pack

By August 25, 2015Fashion News

HYPEBEAST catches up with Don C to talk about his view on fashion, sportswear and his collaborative work with Jordan Brand.

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Through establishing himself in Kanye’s eminent entourage as musical DJ, road manager and fellow Chicago compatriot, Don Crawley, better known as Don C, has quickly elevated up the fashion ladder as a household name through collaborations with Jordan brand and Mitchell & Ness for his own eponymous label of “Just Don” hats. By arguably introducing the application of luxury accents to sportswear staples, Don C has attracted the attention of high-profile fashion icons such as Rihanna, Carmerlo Anthony, and even Kanye himself since introducing “Just Don” in 2011.

The co-owner of Chicago-based RSVP Gallery joins Hypebeast to talk about recent work, including that with Jordan brand; what sportswear was for him growing up; as well as working on his own eponymous label. Check out the entire feature on Hypebeast’s website.


HYPEBEAST catches up with Don C to talk about his view on fashion, sportswear and his collaborative work with Jordan Brand.

donning-many-hats-don-c-talks-design-and-sportswear-2-2

Through establishing himself in Kanye’s eminent entourage as musical DJ, road manager and fellow Chicago compatriot, Don Crawley, better known as Don C, has quickly elevated up the fashion ladder as a household name through collaborations with Jordan brand and Mitchell & Ness for his own eponymous label of “Just Don” hats. By arguably introducing the application of luxury accents to sportswear staples, Don C has attracted the attention of high-profile fashion icons such as Rihanna, Carmerlo Anthony, and even Kanye himself since introducing “Just Don” in 2011.

The co-owner of Chicago-based RSVP Gallery joins Hypebeast to talk about recent work, including that with Jordan brand; what sportswear was for him growing up; as well as working on his own eponymous label. Check out the entire feature on Hypebeast’s website.


PUMA and ICNY second collaboration is a push for innovation.

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For their second collaboration, PUMA and ICNY chose the IGNITE runner, one of PUMA’s most responsive running shoes, completed with ICNY’s DNA in its full extent.

The two brands opted for a combination of style and innovation for the sneaker: the ‘Ice Cream’ pack comes in two colourways, inspired by ice cream flavours chocolate chip cookie dough and mint chocolate chip.

The upper features full-color 3M reflective material while the IGNITE foam outsole is completed with black speckles that resemble chocolate chips and cookies. The breathable mesh upper keeps the temperature down even during the hottest of summer days.

The PUMA x ICNY ‘Ice Cream’ pack will be available at selected online stores, such as End, from September 12.

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