We have a connection with the ocean. It yields so much life, including our own. We owe it”.
With these words, American artist Pharrell Williams sums up the current situation we’re facing with oceans pollution. Williams, who’s also Bionic Yarn’s Creative Direction, teamed up with denim brand G-Star to start Raw for the Oceans, an eco-friendly collaboration. As the motto puts it: happy oceans, happy life.
Fashion labels and several artists have designed eco-friendly lines of clothing for many years now and the Raw for the Oceans collaboration goes more steps towards a conscious and purposeful apparel. By designing both the Occotis HDD Bomber – a unisex black hooded jacket- and the G-Star denim jeans fibres, coming from the recycled-plastic bottles of the ocean, the collaboration expects to start an effective mind-changing action.
But the Raw for the Oceans call-to-action campaign also thought about featuring statement sweats, bermuda shorts and even denim jackets in the collection – each of them patterned, innovative and creative.
Check the photos below:
Y-3 prepares our footwear collection for the Spring/Summer 2016 season with the latest Qasa High shoes. Along with their set of black, white and multicolor pairs of trainers, the sportswear label unveiled a collection where the Qasa shoes are all about upscale design and notable rubber details.
Check the photos below:
