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Burberry Launches 2016 Campaign on Snapchat

By October 23, 2015Fashion News

Winter is coming and this is a good thing. The new season is all about fur and feather, new styling and the best colour matching you could ever think of. You need to know why this new season is the best for fashion.

Winter is coming…

But so many new outfits ideas.

Think about all those furs you can wear

Think scarves.

Think hats.

Think gloves.

You can finally show off the best pieces of your wardrobe: your winter coats.

Rain? Is that a problem?

No one questions you being all dressed in black anymore

Your best sport becomes choosing your outfit for the day

Need another reason? You can stay at home doing your favourites activities: online shopping and scrolling through PAUSE magazine all day long.
Winter is coming and this is a good thing. The new season is all about fur and feather, new styling and the best colour matching you could ever think of. You need to know why this new season is the best for fashion.

As you already know (or feel): “Winter is coming”.

But so many new outfits ideas.

Think about all those furs you can wear.

Think scarves.

Think hats.

Think gloves.

Think coats.

Yes, you can now show off the best pieces of your wardrobe, your winter coats.

Rain? Is that a problem?

No one questions you being all dressed in black anymore.

Your best sport? Layering clothes after clothes.

Need another reason? You can stay at home shopping online and scrolling through PAUSE all day long.
Winter is coming and this is a good thing. The new season is all about fur and feather, new styling and the best colour matching you could ever think of. You need to know why this new season is the best for fashion.

As you already know (or feel): “Winter is coming”.

But so are your new outfits ideas.

Think about all those furs you can wear.

Think scarves.

Think hats.

Think gloves.

Think coats.

Yes, you can now show off the best pieces of your wardrobe, your winter coats.

Rain? Is that a problem?

No one questions you being all dressed in black anymore.

Your best sport? Layering clothes after clothes.

Need another reason? You can stay at home shopping online and scrolling through PAUSE all day long.

Burberry unveils new campaign on Snapchat

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Social media innovator and British fashion house Burberry unveiled their latest 2016 campaign on Snapchat, for 24 hours. Renowned for regularly using social tools such as Snapchat and Instagram to unveil backstages of fashion shows and for broadcasting interactive fashion shows on their website, Burberry proves once more their ability to conjugate fashion and digital technology.

The tech-savvy campaign features the likes of models Liam Gardner and Louie Johnson, shot under the eye of fashion photographer Mario Testino.

I am so excited to be a part of this industry first with Christopher and Burberry. With the Snapchat Campaign we are hoping to change the way in which the industry traditionally views and treats fashion campaigns, opening up a completely new way of capturing and sharing content–with the result being much more instant and genuine.

Check the photos below:

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Burberry-2016-Live-Campaign-Snapchat-003 Burberry-2016-Live-Campaign-Snapchat-004
2DB1245C00000578-3285894-Mario_captured_the_full_campaign_and_shoot_via_the_social_app_wh-a-20_1445588029080Burberry-2016-Live-Campaign-Snapchat-001Burberry-2016-Live-Campaign-Snapchat-005Burberry-2016-Live-Campaign-Snapchat-007