The Air Max day was introduced to the sneaker world back in 2014, on March 26, and we will surely celebrate this event again this year. The well known British retailer ASOS collaborated with Nike for the Air max day event, and they also partnered up with the incredible Dexter Navy on the visuals.
ASOS wanted to explore how this iconic style has transcended generations to become part of daily street culture. The film captures a number of real-life, young creatives in scenarios they find themselves in every day, and showcases how Air Max enables them to express themselves through their personal style.
The video brings together ASOS signature aesthetic with the innovative vision of Navy to celebrate fashion and culture’s most established and exciting sneaker.