A glimpse into Serge DeNimes’ new collection
Spring has most definitely sprung and Serge DeNimes’ new behind-the-scene video campaign is here to prove it. Along with the palette of soft colours and sleek designs, the Serge DeNimes Spring/Summer 2016 exclusive offers a glimpse into subtle hoodies and satin bomber jackets, logo print windbreakers and smart tracksuits. Set in a plain warehouse-like decor, the behind-the-scene video campaign gives the whole collection an edgy side. The Spring/Summer 2016 collection is available on Serge DeNimes, ASOS and Topman.
I am so excited and incredibly proud right now, Serge DeNimes has come so far and it just continues to grow. This season I wanted to focus on strong outerwear, monochrome rain jackets and varsity jackets in denim and satin. I’m inspired everyday by London and as my experiences in the capital develop, so does the collection. Oliver Proudlock
Check the Spring/Summer 2016 pieces below: