YMC bring African culture to LCM.
Fraser Moss and Jimmy Collins make up the design collective, You Must Create, who showcased at this season’s LCM on Saturday 11th June. Constantly striving to incorporate the best in Britain’s diverse culture, YMC present the ‘Okoro’ collection, celebrating African art originating from the 60’s right through till the 80’s. Propelled by the intense photography of Malick Sidibe, ‘Okoro’ provides a true representation of today’s fusion of British African culture.
The collection consists of intricate beading, a garishly bright colour palette of vibrant reds and burnt oranges and an amalgamation of textiles ranging from edgy suedes to crumpled plaid and floral infested jacquard. ‘Okoro’ showcases a collaboration with a Botswania born artist Ann Gollifer, through a range of graphic t-shirts featuring her ‘Mother Tongue’ artwork.
See the full YMC Spring/Summer 2017 Collection which showcased at London Collections: Men below: