The Amsterdam store branches out.
It’s been a year since ‘etq store’ opened its doors, so the Dutch brand is releasing its very first ‘etq store merch’ collection in celebration. The line takes inspiration from the grimier side of Amsterdam – forget the quaint and picturesque canals – by looking to the ’90s, when the city was raw, defying and rebellious.
The collection is comprised of sweatshirts with embossed details, track pants cut to fit like tailored trousers, tees, turtlenecks and coach jackets. Although it may seem simple at first glance, the monochromatic collection pays special attention to the materials, finishes and small details that make all the difference. The range also comes complete with two brand new Runner styles.
The collection will officially go live on 30th September, in the etq store and online.
Check out the campaign video shot by filmmakers Since’88 above and be sure to have a scroll through the lookbook below.
