Serge deNimes set out for a stronger artistic community.
The London-based menswear brand, created by Ollie Proudlock, has introduced their AW16 collection, accompanied by a video. In the spirit of the collection, the video features German emerging rapper Kelvyn. The brand aims are to support young creatives and give them a platform in which they are able to showcase their talents in order to build an artistic community.
The unisex Autumn/Winter 16 collection has been inspired by the 90’s, supporting the relaxed fit and style. The palette boasts autumnal tones whilst art inspires paint strokes and splats featured on the streetwear clothing.
This season, Serge deNimes have produced a collection with over 80 stand-out pieces, featuring outerwear, luxury basics and a reasonable amount of denim. The garments focus on the texture and cut, with attention to Ollie Proudlock’s personal style.
The collection is now available for pre-order online.
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Take a look at the lookbook below.
