The singer takes centre stage in ‘Run The Streets’ campaign.
PUMA have enlisted The Weeknd to front the Spring Summer 2017 campaign, dubbed ‘Run The Streets’. According to PUMA, The Weeknd’s “hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign. His laid-back, streetwise style and swagger is the epitome of Run the Streets.”
The collection in question will feature a range of running-inspired products, all with design functionality in mind. Styles will include the evoKNIT Image Tee featuring a geometric pattern, the progressive evoKNIT Image Tight with a lightweight 3D knit, the Evo Lab Jackpack, which features windCELL technology for breathability, and the Evo Image Bermuda, a pair of lightweight running shorts. As for footwear, the IGNITE evoKNIT and the IGNITE Limitless both make an appearance.
Take a peep at the campaign shots above and below and get ready to shop the collection globally in select retailers from 10th November.