The Weeknd To Be H&M’s New Face For Spring 2017 Campaign

H&M’s next Spring Icon.

The Weeknd shared to the world his latest update on what next for 2017. H&M and The Weeknd will be collaborating together on for a Spring 2017 collection entitled “Spring Icons Selected by The Weeknd.” The range will include items hand picked by the Weeknd which will be sold at all H&M stores for the next season. The Weeknd posted a photo of him which looked like he was on set, starring for his new collaboration with H&M.

Stay tuned for more updates on the collab.

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on Nov 1, 2016 at 12:57am PDT