Fashion meets functionality at H&M.
H&M Studio have released a ‘sneak peak’ lookbook at their new Sportswear collection. The mens and womenswear collection will be shown for the first time at Paris Fashion Week this coming February.
The collection is a hybrid of fashion and function inspired by ballet and the free-flowing of adrenaline sports, in other words it is athleisure. Organic cotton, silk and leather are used throughout the collection in a monochrome palette, offered are some striking pieces of fluorescent colour if you like to add a burst of colour to your greyscale fits.
The collection will be exclusively released at select H&M stores on March 2nd.