Trend Watch: Think Purple and Get Pinked

By March 5, 2017Features

Purple, pink hues, orchid…you name it.

It may be the fact that the Queen turned 90. Or maybe it has something to do with Prince’s death. What about the time when Kim Kardashian wore a head-to-toe purple outfit to Kanye West’s YEEZY Season 5 show? We are not 100% sure why, but it is evident that purple will be big this season or next as you could spot the royal colour multiple times at Spring/Summer 2017 catwalk shows. This is an interesting change in traditional menswear, however, we are very excited about this bold move. Versace, Hermes and Moschino, among many others, introduced the rich royal colour in their menswear collections. If you do not feel brave enough to be rocking head-to-toe purple outfits, we, at PAUSE, suggest wearing darker colours and use purple details to help you stand out from the crowd.

Scroll down to read more about the trend, see our favourite purple picks and streetstyle shots of bloggers rocking purple.

See how designers incorporated purple in their SS17 collections below:




Marcelo Burlon County of Milan

Designers such as Gucci and Haider Ackerman opted for purple’s sister, pink. One of the most popular ways to wear pink was in form of a relaxed suit. According to our trend research, antique rose and orchid will both be present this spring season. Antique rose is a mid-tone that is fully saturated and it brings a sparkle to the traditional tones of pink. Orchid, the most saturated hue in the pastel palette, evolved from lighter shades of lilac and it embraces bright purple tones.

See how designers incorporated lighter pink tones in their SS17 collections below:


Haider Ackerman

ASOS, the biggest British online-only fashion retailer, decided to add more purple garments to their menswear offering for Spring 2017 season as well. When you search ”purple” on ASOS, you will get almost 300 results ranging from hoodies, bomber jackets, accessories to trainers.

See our favourite ”purple picks” below:

Reclaimed Vintage Oversized Longsleeve T-Shirt With Lace Sleeves – Click here to buy.

ASOS Oversized Bomber Jacket With Rose Print In Purple – Click here to buy.

ASOS Oversized Sweatshirt With Dip Dye – Click here to buy.


Champion Sweatshirt With Sleeve Logo – Click here to buy.

Reclaimed Vintage Inspired Super Oversized T-Shirt In Overdye Purple – Click here to buy.

Reclaimed Vintage Inspired Oversized Hoodie In Purple With Sleeve Print – Click here to buy.

ASOS Slim Tie With Butterfly Embroidery In Purple – Click here to buy.

Street style inspiration:

Instagram: darion_famous

Instagram: ___rrxii

Instagram: slglf

Instagram: zing_a

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