A Special OFF-WHITE Surprise Collaboration.
Travis Scott’s birthday coincided with the New York date of his “Birds Eye View” tour and Virgil Abloh helped to make the event even more special. Not only did he open for Scott, performing under his DJ name Flat White, he created some highly limited OFF-WHITE x Travis Scott merchandise. The pair only announced the collaboration on the day through Virgil’s Instagram, sending Travis Scott and OFF-WHITE fans crazy.
— Luis Pascual (@yaaabishhh) May 1, 2017
The collection consisted of track pants, hoodies and a t-shirt retailing at between $60-$120. The hoodie featured a large back print of a bird and “MERCHANDISE Virgil Abloh 2017” in true OFF-WHITE style as well as “CONCERT MERCHANDISE, VIRGIL ABLOH c/o TRAVIS SCOTT “BIRDS EYE VIEW TOUR” 04/30/2017 TERMINAL 5, NEW YORK, 2017″ on the sleeve.
With the exclusivity of this release limited to only those who attended the show, resell prices have reached up to $1000 for the hoodie. The show saw people jump off balconies into the crowd with one attendee reportedly breaking his legs in the action.