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Pigalle’s basketball court storms Paris

By June 28, 2017Fashion News




Pigalle in technicolour.

Paris fashion label Pigalle is recognized for its love affair with sports. Its founder, Stéphane Ashpool, cites basketball as a crucial influence in American fashion. To continue expressing his affinity for the game, Ashpool partnered with Nike and Ill Studio for a project— yet another wildly colourful basketball court design.

Back in August 2015, Ashpool’s first basketball court took on primary hues. But for this venture, Ashpool reimagined a blacktop differently, using a series of cooler pop colours to completely transform the floor and surrounding walls between a row of Parisian apartments.

Take a look at the project below.