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A$AP Rocky to sign a deal with Under Armour

By July 10, 2017Fashion News




Changing face.

It has been reported that A$AP Rocky will be signing a deal with Under Armour to be the face of the brand’s lifestyle category. The news comes following  a poor Q1 performance from Under Armour who have not been meeting sales goals leading to a 7% drop in shares.

Although an official statement has not been released the news has been reported by Susquehanna analyst Sam Poser. The change would be an attempt to increase sales and stock prices and could potentially change consumer’s views of the brand.

Fans have had a mixed reaction to the news on Twitter, check out some Tweets below:

Keep it locked with PAUSE for updates on this deal.




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