Fame And Noriety.
New London brand PHEME have launched their Autumn/Winter 2017 collection and lookbook. The brand draw inspiration from being named after the Greek Goddess Pheme or ‘Fama’ in Ancient Roman who was the dual personification of fame and notoriety. They have also named their debut collection ‘Fama et Fama’ which in latin means to play on the fine balance between fame and infamy. The brand’s inspirations are most notable through their use of ‘Fama et Fama’ text on the clothing as well as the symbolism of the designs and Latin inspired graphics, historical accents and location of the lookbook and video. PHEME’s debut collection plays host to an understated range of essentials and traditional casual wear made from high-quality fabrics.
The PHEME Autumn/Winter 2017 collection is available to buy now from the brands webstore, with prices ranging from £15 to £120. Check out the lookbook in full below and watch the video above.