Swizz Beatz brings The Bronx to Bond Street, London
Last night saw the celebration for the launch of Swizz Beatz x Bally take place at the Bally store on New Bond Street. The two came together with artist Ricardo Cavolo who Swizz met through his ‘No Commission’ art project. We at PAUSE sat down with Swizz to discuss his collaboration with Bally, inspiration and what it takes to run a successful business idea.
Photography by Marc Henri Ngandu
Interview by Johnson Gold
I love the whole footwear collection, but do you have one that’s your favourite?
All of them man! [Although] I will take these right here [referring to the shoe Swizz was currently wearing], the Hercules maybe.
You been doing business since you was 16! What is the key to running a successful business?
It’s being educated, you know? I graduated from Harvard in November and this November I’m going to graduate, I took three years out to finish up my studies, so that’s why you can see things like what we are doing now. It’s all about educating yourself. As creators, you feel like you don’t need it because we are creative but in fashion/art business you can’t ignore the word business! That’s why so many artists die broke, it’s because they ignore the business side. The key to longevity is education, period.
Will we see more from you and Bally?
I’m looking to be the number one brand, the name is Bally x Swizz, and Bally is from Switzerland! It already made sense! It was written a long time ago, so we didn’t have to change nothing but two ‘Z’s! So the sky isn’t the limit, it’s just a view. We had the biggest first week, this week, than probably ever in Bally history, so it shows you how powerful the culture is when we put our powers together, and creativity together. How we can be on Bond Street, coming from the Bronx, or Peckham or wherever you are from, there are no limits, keep going, I want to be the example of that, and remain a student at the same time.