adidas newest footwear – PROPHERE.
Inspired by creators and the underground world that they occupy, the adidas Originals Prophere brings a completely new design aesthetic with innovative construction.
New features include a bold sculpted midsole, excessively thick 3-stripe branding and raw leather heel cage – and its rebellious design defines a new standard in streetwear.
Nic Galway, adidas Originals SVP of Global Design, describes how “with Prophere we wanted to take a different view of our archive and looked to the unapologetic aesthetic of the 90s, when the brand experimented with bold silhouettes”.
Featured within the Prophere campaign are creatives from the emerging UK music scene Benny Mails, 808 Ink, Oscar Worldpeace and J Grrey.
Available globally from 15th December at www.adidas.co.uk