‘Login’ To Blood Brother’s SS18 Lookbook, Inspired By Our Ever Evolving Relationship With Technology

Blood Brother’s SS18 collection is sending out an underlying message stronger than just a fashion statement. They say, ‘With the rise of technology and our physical relationship with it, the collection aims to playfully engage into the idea of seeking personal pleasures in a digital “HAVEN”.’

It is easy to see the ‘online’ theme flowing through the Lookbook. The collection is modern yet vintage; featuring slicker jackets and boiler suits which give a nostalgic feel, along with prints such as sleek sports cars which could either look incredibly vintage or incredibly futuristic depending on your interpretation. There is also a nod to the ‘yuppie’ new tech era of the 80s with a loafer being the newest addition to their footwear range.