A modern, sleek retail space.
On the premier day of Milan Men’s Fashion Week Woolrich John Rich & Bros. opened the doors to their first Milan-based flagship store. As a way of celebration, the label organised an event featuring a live DJ set by François Pochez and had members of the industry visit the retail space designed by Japanese studio Wonderwall under the guidance of Masamichi Katayama. Overall the store spans 700 interactive square-meters, meaning the outlet isn’t short of features that take a shopping experience to the next level. For example, the space comprises of a lounge area, a dedicated space for customization, a green area curated by Green Fingers, and an Extreme Weather Experience Room to finish it off, so if you are in the area we would definitely recommend heading down.