Out of nowhere.
Napapijri reveals its Spring/Summer 2018 campaign entitled ‘Out of Nowhere’. The campaign represents a rejection that one must adhere to boundaries and limit oneself to their immediate surroundings. It speaks to an open and youthful mindset at odds with the raising of both real and figurative borders in the modern world. ‘Out of Nowhere’ plays with geographical ambiguity and a sense of adventure, exploring the unexpected journeys of Napapijri’s heritage whilst presenting Napapijri as a brand of now; youthful, diverse, confident, outward looking and inclusive of citizens with a global outlook.
Check out the Spring/Summer 2018 campaign below: