The life of Holi
After the essentially white drop ‘Blank Canvas’, Pharrell and Adidas coming with a super colourful ‘Adicolor’ collection for continue their Hu Holi collaboration inspired by the Hindu Holi festival.
This Adicolor collection includes the previous ones, tee shirt, top, shorts, pants and of course footwear. As if the ‘Blank Canvas’ clothes have received brightly-hued powders, these pieces are washed with bright blue, green, yellow and red which gives it a unique tie-dye effect. The Campaign which took place in an India landscape represents, even more, the Holi festival, with all its joy and peace.
Check out the full campaign: