Not your usual campaign.
The French clothing and footwear “design collective” and brand founded by fashion designer Demna Gvasalia, Vetements, has turned fashion tradition on its head once again with their upcoming window display at Harrods. The label has invited an array of people from employees to members of the public to hand in their old clothes to collectively produce a display that will be taking over the windows. As for donating your clothes, if you do in return you will get an exclusive dual-branded wristband that’s been made from recycled plastic bottles.
If you aren’t based local to this display dont be disheartened as Vetements plans to run these installations all over the world, more specifically at 40 different internationally based department stores. However, if you can and do want to check out the VETEMENTS HARRODS installation then head over to the following address where the display will run from the 8th of February until the 2nd of March.