Every year Gucci create a stir before their shows, with a reputation for being the show to never miss and today’s F/W18 show at Milan Fashion Week is no exception.
Kicking off the countdown to the show was an invitation which consisted of a“Parental Advisory, Explicit Content.” branded zip-lock bag containing a timer which counted down the minutes to show. Information on the date, time and venue were also included, confirming the runway show would take place at 3 p.m CET. on Wednesday the 21st February at the brands Milan headquarters the Gucci Hub again. The show will be available to watch online worldwide.CLICK HERE TO LIVE STREAM
See the Gucci FW18 showspace:
Presenting the #GucciFW18 show space. The concept reflects the work of a designer—the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them. The materials used are typical of an operating room and the environment around it: PVC on the walls and floors, fire doors with panic-bars, LED lamps, and plastic chairs like those in a waiting room. The LED lighting is stark, white and blinding. Watch the show live on Instagram Stories or through link in bio at 3PM CET. #mfw