Featuring a cult-like promotional video.
After dressing Travis Scott and Kylie Jenner at the 2018 Met Gala, the Chinese-American fashion designer, Alexander Wang, has teamed up with adidas Originals yet again to produce a collection just in time for the summer.
As for what to expect, the collection is set to arrive with 13 individual pieces, all sporting minimal design aesthetics that instead rely on attention to small details, punchy branding and artful visuals to get the message across that less can in fact be more. In order to display these garments the duo opted for an eerily made promotional video rather than still imagery, and just as well they did as the footage seems to feature everything from doing snow angels in golf bunkers and washing buses to riding around topless on a quadbikes.
Take a look at the video below, if you like what you see you can head over to adidas Originals or Alexander Wang’s websites to shop the offerings now.
