I LOVE UGLY Drop “The Full Time Collection, Part 2”

New Zealand based apparel company, I LOVE UGLY, have just unveiled their second collection of stripped back essentials – making the perfect building blocks to a capsule wardrobe.

Inspired by the clothing worn by fans of British football culture, I LOVE UGLY want to celebrate the spirit of the game with a collection by the fans, for the fans. Comprising hoodies, crew neck t-shirt, trousers, hats and socks it lives up to its name and serves as an ideal start point for any scandi-styled minimalist wardrobe.

Check out more images of the collection below or visit the brand’s website to pick up your favourites.