New Brand Launch: Profound Aesthetic.
American Streetwear brand, Profound Aesthetic, has recently launched offering classic streetwear staples mixed in with graphic prints. The label considers itself almost as an intersection, allowing cultivated thought and fascinating external beauty to convolute. With these two factors acting as the fundamental core of the brand, stories are told through the clothes that are made.
Profound Aesthetic has an extraordinary approach to the way in which they design their pieces. Everything is designed based on mood, feeling, and energy, keeping tones mostly muted, and occasionally use subtle pops of colour whilst imagery and words continue to play a vital role.
Check out the gallery below to see some of Profound Aesthetic’s pieces.