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UGG X Y/Project Reveal Global Collaborative Campaign

By August 31, 2018Fashion News

Mythological Nudes.

Australian footwear brand, UGG, has just unveiled their upcoming autumn/winter 2018 Y/Project collaborative campaign imagery presenting images of mythological nudes wearing nothing but footwear from the collection.

Presenting classic interpretations of Olympian deities Venus, Apollo, Hercules and Omphale; the images have been reworked to include key styles from the collection to highlight the timeless nature of the product.

“To celebrate this iconic collaboration I wanted to create a campaign which merges the history of UGG, a brand invented by and for surfers, and Y/Project’s base codes.

Glenn Martens, Y/Project Creative Director

Check out some of the campaign imagery below or pick up your favourites from the collection from retail partners including Browns, LECLAIREUR and MyTheresa from mid-September.

Creative Team
Creative Director: Glenn Martens
Photographer: Arnaud Lajeunie
Stylist: Ursina  Gysi
Casting Director:  Anita Bitton
Set Design: Miguel Bento
Art Direction: Plus Agency

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