"Futuristic and Confident Style"
Danish brand, J. Lindeberg’s new Stockholm flagship store has recently been unveiled after going under renovations under by architect David Thulstrup as a part of new creative director, Jens Werner’s, brand identity revamp.
Reopening earlier this month, the concept space was designed to embody the brand’s new direction, honouring their sports fashion heritage while allowing growth under the direction of Werners. Speaking on the redesign, Thulstrup elaborated;
“Because J. Lindeberg is inspired by the seventies, I used that period for inspiration focusing on colours, textiles and patterns, and evoking a simplified futuristic and confident style.”
Check out the new space in the images below or pay a visit for yourself to Biblioteksgatan 6, Stockholm.