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Billionaire Boys Club Looks to Catch Eyes in Their Holiday 2018 Lookbook

Turning heads.

The American and Japanese clothing retailer, Billionaire Boys Club, has come out swinging with their latest 2018 holiday lookbook which tries and doesn’t fail to catch eyes with bold garment aesthetics.

Specifically, the original brainchild of Pharrell and NIGO looks to the brand’s word logo as well as commonly used patterns such as stripes, checks, and polka-dots to adorn the array of seasonal garments such as sweaters, hoodies, jackets and much more. Furthermore, expect the label’s instantly-recognisable astronaut head branding to appear on a number of items.

Take a look at the 2018 holiday lookbook below.