Making it a century.
The iconic clothing brand that is Champion was able to welcome 100 years of business as 2018 ended. Proving that they are here to stay after first starting back in 1919 as Knickerbocker Knitting Mills. As for how they have remained successful for so long, the brand themselves state it’s down to the team, coincidently that’s what the label is celebrating.
Specifically, Champion are looking to celebrate and honour teams all over the world by putting them in the limelight through social media, a special website, exclusive product collections, events and influencer partnerships and more. However, don’t think that this is off limits for you, in fact, the whole campaign allows submissions meaning that your team can be featured as long as you make sure to share your own stories via #Champion100 on social media or through the Champion100 website.
Along with this venture, Champion dropped a promotional film that features the iconic basketball player that is Magic Johnson, someone who has experienced the power of teams first-hand, watch it below.