GUESS x PLACES + FACES
Unveiling new collaboration.
Interview: Tom Barker
Featuring: Imran Ciesay & Nicolai Marciano
Joining forces to unveil to unveil a new collaboration collection at their London pop-up event, PAUSE spoke with PLACES + FACE’s Imran Ciesay and GUESS’s Nicolai Marciano. Here’s what went down:
P: How would you describe P+F to some who has never heard of it before?
I.C: I would describe it as a lifestyle, a culture – it’s my life. An idea dreamt into reality.
P: What about GUESS made you want to collaborate with them?
I.C: We’ve been big fans of their imagery and campaigns, such as the Naomi Campbell campaign, and there has been so many great ones. We just wanted to give our ideas to mix their brand heritage with the newer stuff we’re doing, such as using the reflective materials. Also using the imagery we take, to create something special.
P: Did you make references to GUESS’s archive in the collection?
I.C: GUESS are known for the striped t-shirt, which we used in this collection to put our own spin on it. We used our reflective material to create the reflective striped t-shirt, which is something I don’t think they’ve done before.
P: There are a lot of reflective elements in the collection, what was the inspiration behind that?
I.C: With what we have been doing, our first ever product was a reflective hoodie. For us, the reflective element captures the feeling of flash photography, which reflects our work. We wanted to use something we’re known for, and bring it into the collection with GUESS.