A Star-Studded Production.
Featuring Michael B. Jordan, Coach recently dropped their “Words Matter” short film perpetuating the label’s values of inclusion, optimism and courage.
Wearing a black leather jacket, jeans and a crossbody bag from the label, the American actor bikes across the desert replacing rocks with negative messages scrawled across them. Fresh from his Oscar win, Spike Lee enlisted the help of his children, Satchel & Jackson Lee, when directing and writing the film, inevitably setting them up to follow in their father’s footsteps.
Check out the short film in full below: