"This is London"
With the London Fashion Week Men’s shows just around the corner, the British Fashion Council recently launched a new campaign titled “This is London” which celebrates the diversity, community & culture of the sartorial season.
Captured by photographer Markn, a mix of faces from the world of art, music, fashion, film & sport came together to highlight the diversity of the capital and the strength of the relationships between creative industries. Commenting on the campaign Dylan Jones, BFC Menswear Chair elaborated;
“The ‘This is London’ campaign shines a light on the incredible pool of talent that makes London the creative capital of the world. From rising stars to established names, the campaign features a diverse mix of individuals, celebrating the eccentricity of our capital while illustrating that LFWM is a global platform for innovation and culture.”
Check out more shots from the campaign below.

PHOTO CREDIT: @BFC



























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