“It’s important to protect the culture as well so that no one steals, or messes with the narrative”
A force to be reckoned with, Juls Baby is the Ghanaian producer behind some of your favourite hits. The DJ, producer and now artist is no stranger to success, having started a new wave of Afrobeats that’s dominating the airwaves and working on tracks with some of the music industries biggest names, we sat down with Juls to talk about his recently dropped ‘COLOUR’ tape, fashion and the future. See what went down below:
Top: The Northface Black Label via Browns, Trainers: Nike via JD Sports
So you’ve been in the music scene for a while now. How did you get your start in music?
I started making beats like 2007 Uni Times. Had fruity loops installed on my laptop. I messed around with the software, watch youtube videos, went to other peoples sessions to see their process and got better and better. I think producing probably started around 2012/13. Getting used to recording, mixing etc.
Top & Bottoms: TAKAHIROMIYASHITA THESOLOIST x Dickies via Mr Porter, Shoes: Clarks
Jacket: Daily Paper, Trousers: Diesel, Trainers: Nike @ JD Sports
Hat: River Island, Shirt: River Island, Trainers: Nike
Do you think Afrobeats is the best way to describe African music?
How would you describe African music to today’s generation?
Very experimental, creative and fun.
You’ve worked on massive hits like Mr EAZI’s Bankilize, Skin Tight, Hollup, amongst many more. How did you feel when these songs become hits?
I mean I don’t really think of making hits purposely. I’m glad people love them. Its a great feeling though that people love the sound you’ve spent time creating. Its not an immediate reaction but a lot of my songs are growers and spiritual vibes.
Do you think it’s important for an artist to also be aware of their image and style?
Im just finding that out now. At first I didn’t even care tbh. But now I make quite an effort. I’ve been getting bare looks and comments now. “Ei Juls you’re looking mad fly una”. Im like oh ok. So this is it. I was always about just the music but now. The image is key man. So now I got to invest in a few more outfits just to have that classic look.
If we were to go into your wardrobe, what brands would we find?
What do you prefer winter or summer style?
Everyone loves winter style man. But I can’t lie the summer time has man glowing different. Thats when the white trainers come out. Jheezz.
What’s your favourite sneaker brand?
Aww man is this a setup? I don’t have a fav you know. I would like some more gucci sneakers though. But I got a lot of Nike and adidas trainers.
What’s your dream musical collaboration?
Bryson Tiller on my first album. That man saved me and he doesn’t even know it.
Who are the upcoming artists we should be watching right now?
Pretty Boy D-O, Jevon, Oxlade, Xamvolo, Br3nya
What should we be looking out from you in the next few months?
My EP Colour is out on the 26th of July. Then I do my first headline gigs in New York on the 23rd of August, London on the 27th of October. Some other gigs coming up and then Ghana for christmas (Afrochella Festival). Then I go into album mode. Need my debut album to be very special and life changing.
Where do you see yourself in five years? Where do you see the culture in five years?
Married, rich, successful, building careers and making the people around me happy. The culture will be rich and solid. I hope.