Classic British Approach.
British mainstay Paul Smith recently released their autumn/winter 2018 campaign which takes us back to the brand’s first-ever store with a stylised recreation serving as the backdrop of the shoot.
Highlighting an expected slew of classic British pieces, several looks are presented in a true-to-size replica of their first space on Byard Lane in Nottingham. Check out the campaign in full below.
Photographer: Theo Sion
Stylist: Max Pearmain
Creative Art Director: Ed Quarmby
Hair: Syd Hayes
Make-Up: Hiromi Ueda
Models: Remmington Williams, Benno Bulang & Jonas G

PHOTO CREDIT: @Paul Smith


























![BeFunky-collage]] – 2026-04-09T112714.263](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/04/BeFunky-collage-2026-04-09T112714.263-600x403.jpg)




























