Embedded with AR technology.
Casualwear brand Napapijri just announced a collaboration with contemporary artist Kojey Radical.
With a limited-edition drop that celebrates future-positivity, creativity and the power of self-expression, the “Future Tees” are printed with exclusive QR codes that can be activated using a smartphone camera to open up a portal into the artist’s world, showing augmented reality graphics designed by Kojey Radical. The collection is inspired by Napapjiri’s “Futurewear” collection, which features premium casualwear, innovative fur and down-free Superlight jackets.
With only 150 t-shirts available worldwide, stop by Napapjiri’s newly opened Carnaby Street Store for a chance at getting your hands on one. See the Kojey Radical designed t-shirt in the images below:
PHOTO CREDIT: Napapijri