An LV Clock.
Taking to IG, Virgil Abloh, who is Louis Vuitton’s Menswear Artistic Director showed off this years invites to the luxury brand’s Autumn/Winter 2020 Paris Fashion Week runway show.
Titled ” Heaven on Earth,” the reveal from Virgil comes just days before the show is set to take place and highlights an LV logo marked clock which is designed in a monochromatic grey hue with the numbers replaced by LV logos. Dubbing the invite as a “literal piece of time,” in the caption of the post, Abloh reveals that the clocks which will be delivered in a specially marked box, have been re-wired to spin anticlockwise, a nod to the metaphor which says ” a broken clock is right twice a day..”
Take a look at Virgil Abloh’s post and the Louis Vuitton AW20 invitation clock below:
PHOTO CREDIT: @virgilabloh