The Future by Balenciaga.
Following the release of their spring/summer 2020 campaign imagery earlier this month, Balenciaga recently unveiled the accompanying video iteration which takes us to a thought-provoking faux newsroom to display their latest wares.
Dubbed “BLNCG Live,” the four-minute broadcast presents a newsreader mouth to unremarkable words as the screen flicks between different ‘stories’ while offering up a closer look at the SS20′ drop. While it’s hard to pull your brain from trying to work out what exactly is going on, the eerie video showcases key elements from the collection such as the Hello Kitty bag, a stellar sunglasses offering and an abundance of sharp tailored options.
Check out the video in full below and shop the collection on in-store and on Balenciaga’s website now.