Rolling out their latest offering which puts sustainability, performance and weather-ready function at its core; David Beckham fronts the new adidas “READY” collection campaign which was recently unveiled online for your perusal.
Comprising HEAT.RDY, COLD.RDY, WIND.RDY & RAIN.RDY offerings which are specifically designed for warm, cold, windy and rainy climate conditions respectively; the range spans a slew of sports essentials such as t-shirts, hoodies, shorts and more in a subdued colour palette of predominantly blues and blacks. Commenting on the release, Josefine Aberg, VP of design at adidas elabourated;
“Weather has become a major external factor affecting performance, so we set out to create a system that combats external elements so athletes can train without distractions.”
Check out the lookbook in full below and shop the release when it drops later this year.
PHOTO CREDIT: @adidas