Taking over the corner shop.
Burberry just announced that it would be the latest label to take over Selfridges Corner Shop space.
Launching an immersive installation that is informed by Burberry’s heritage history in exploration, discovery and a time when the luxury British label’s protective gabardine was favoured by polar pioneers, the Selfridges Corner Shop space will feature an abstract snow space with expedition sleds that boasts Burberry silk scarves as their sails. Bringing the space to life through an augmented reality experience, digital penguins allow visitors to capture videos and images of their pop-up experience. The pop-up will see accessories and leather goods from Burberry’s Spring/Summe 2020 collection on sale, including limited-edition accessories, phone cases and branded water bottles.
Open now until March 29, pop into Selfridges for the Burberry Corner Shop pop-up.
PHOTO CREDIT: BURBERRY