LACOSTE Reboots The Crocodile With CROCOSERIES Launch

By March 11, 2020Fashion News

Three creatives, three styles, three visions.

Rebooting its iconic crocodile motif, Lacoste has tapped artists, Friends With You, Jeremyville and Jean-Michel Tixier for its new CROCOSERIES.

Designed for the spring, the three creatives reinvent the crocodile in their distinctive styles, with collections that feature pieces including legendary polo shirts, t-shirts, sweatshirts, as well as accessory pieces such as caps, leather goods and branded fragrances, which all appear in bold colours. The collection is dressed in different versions of the iconic crocodile motif. The FriendsWithYou do revise and update the crocodile, applying candid pen strokes to the logo, while Jeremyville and Jean-Michel Tixier opt for whimsical styles and clean lines.

Dropping March 18, take a look at the Lacoste CROCOSERIES collections in the images below:


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