As the world settles into another couple of weeks of self-isolating and social distancing, adidas’ #hometeam is adding to the growing list of must-view content with the latest launch; adidas Creator U.
Running over six weeks and kicking off with Yeezy general manager, sneaker aficionado and a man with one of the coolest jobs in the world, Jon Wexler. CreatorU will see industry leaders discuss how they got their start, what inspires them, as well as a unique look at life behind the scenes for these key figures, as Jon Wexler talks about how he translates Kanye West’s – who he helped sign to Adidas a few years ago, along with Pharrell and other celebrities – translate his creative vision for the world’s consumers to enjoy.
Watch the first instalment of adidas’ CreatorU series below:
PHOTO CREDIT: adidas Originals