Coming together as family.
Amsterdam-based brand Daily Paper has tapped UK rapper Kida Kudz and his Jiggy Boyz crew for a capsule collaboration hinged on family and creativity.
Fronted by Kida Kudz, who has been making waves in the UK music scene as well as internationally with his distinctive and progressive Afroswank sound, the collection sees the rapper and his Jiggy Boyz Family Club crew of multidisciplinary creatives coming together with Daily Paper for a collection that features a range of cosy wear pieces. The capsule sports co-branded goods such as a sweatshirt with matching sweat pants, graphic tees and a stand-out durag wave cap, all appearing in faded grey or black tones.
Speaking on the collaborations, the Jiggy Boyz said “his collaboration started off as an idea, fast forward a year of ups and downs, it is now available to the world, and this isn’t a one-off, we’re just getting started. If there is one thing we’d love to say is, no matter how hard it gets along your journey to success, stay hungry, keep your eyes on the goal & stay jiggy. From us to you, enjoy.”
Expected to drop online on April 17th, the Daily Paper x Jiggy Boyz Family Club Capsule will be available on the Daily Paper website. See the campaign images below:
PHOTO CREDIT: DAILY PAPER