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Puma and The Hundreds Present an Illustrated Lookbook

By April 28, 2020Fashion News

Which clique are you in?

The constraints of being on lockdown has forced the people at The Hundreds to reconsider how they present a lookbook and they might have just started a trend. Enlisting the help of illustrator @vangoathe, this lookbook manages to present the labels collaboration with Puma in an inventive way while keeping to government guidelines.

Exploring the theme of highschool cliques, a variety of characters pose in an imaginary school while dressed from head to toe in the latest collabaration, all four sneakers in the collection representing a different clique.

Speaking on those groups, Bobby Hundreds, the co-founder of The Hundreds, says “We modelled each sneaker and its corresponding outfit along three silos of ‘90s teenagers: “jocks,” “preps,” and an all-encompassing “party crew.” The fourth profile is the modern youth who is an aggregate of all subcultures and niche interests. He/she/they are a worldly figure, reflective of their ecosystems, openminded and inclusive. And beyond labels and classifications.”

Check out the lookbook below, the products from which will be available from April 30 on www.thehundreds.co.uk

PHOTO CREDIT: @vangoathe

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