Capturing the Mood.
The latest release from the autumn/winter 2020 campaign lineup, Balenciaga recently unveiled the pending season’s series of promo imagery spotlighting key pieces from the Demna Gvasalia led label’s upcoming drop.
Taking a decidedly minimal approach in contrast to their spring/summer direction, the shots present models eye-rolling, sleeping and generally ‘over it’ alongside pieces and clear product names. Certainly reflective of the mood.
Thoughts? Check out the Chris Maggio captured campaign in full below alongside the accompanying video filmed by Maurus vom Sheidt.