Starting SS21'.
Facing the new world we live in head-on, DIESEL recently unveiled the introduction of an innovative new denim treatment that has the ability to physically halt 99% of viral activity.
Dubbed ViralOff®, the treatment was developed in partnership with Swedish firm Polygiene with DIESEL snagging 100% exclusive on denim products globally. Relevant as ever, it has the capacity to disable over 99% of viral activity within two hours of contact between pathogens and fabric – including COVID-19.
Set to be implemented across a range of the label’s products moving forward, expect the first iterations to drop as a part of their spring/summer 2021 collection.
