Hélas has encapsulated the spontaneous and carefree energy that makes summer holidays so special in its latest lookbook and collection. Shot by the team during a stay in Sète, the lookbook was created using a disposable Kodak camera.
While enjoying the South of France, a selection of light-coloured logo t-shirts are presented next to all-over print shirts, loafers and bucket hats to create a summer-centred uniform. The skateboarding brand also present’s the fun of sailing in many of the images, which references the nautical pack that is releasing as part of this summer collection.
See the full lookbook below, available to shop from July 15 on helascaps.com.