Inspired by the archives
Teaming up with iconic American brand, Russell Athletic, Hugo Boss has announced a unisex capsule collection launching in March 2021.
Inspired by both brands’ archives, expect sportswear-inspired silhouettes blended with signature Boss tailoring. “Casualization is an important element in our BOSS collections, so it’s the perfect time to partner with a pioneer in this field. Russell Athletic invented the sweatshirt almost 100 years ago, and it has been a great experience to work with a brand that has such a heritage and expertise in sportswear,” explains Hugo Boss’ Chief Brand Officer, Ingo Wilts.
“When I first travelled to the US, a Russell Athletic sweatshirt was among my first purchases. I have always wanted to do
something with the brand, so this collaboration is a very special project for me personally. Working with the team in Kentucky was absolutely enriching and inspiring.”
Check out the exclusive sketches below.
