Hugo Boss and Russell Athletic Team Up for Bold Casualwear

By October 20, 2020Fashion News

Inspired by the archives

Teaming up with iconic American brand, Russell Athletic, Hugo Boss has announced a unisex capsule collection launching in March 2021.

Inspired by both brands’ archives, expect sportswear-inspired silhouettes blended with signature Boss tailoring. “Casualization is an important element in our BOSS collections, so it’s the perfect time to partner with a pioneer in this field. Russell Athletic invented the sweatshirt almost 100 years ago, and it has been a great experience to work with a brand that has such a heritage and expertise in sportswear,” explains Hugo Boss’ Chief Brand Officer, Ingo Wilts.

“When I first travelled to the US, a Russell Athletic sweatshirt was among my first purchases. I have always wanted to do
something with the brand, so this collaboration is a very special project for me personally. Working with the team in Kentucky was absolutely enriching and inspiring.”

Check out the exclusive sketches below.

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