Introducing 'Tommy's Drop Shop.'
Debuting a new collaborative concept for your perusal, American apparel giant Tommy Hilfiger recently unveiled their new ‘Tommy’s Drop Shop’ platform which aims to provide a host to a slew of partnerships and limited edition unisex micro-capsules starting from today.
Aiming to promote creators from all facets of pop culture to work on super-fast turnaround items with limited quantities, the new destination will see both rising and established names produce ‘drops’ across a series of 100% organic cotton t-shirts and hoodies, with only 500 items maximum per style across Europe. Speaking on the news, Tommy Hilfiger commented;
“Creative collaboration has always been at the heart of our brand, and over the last five years we’ve fused this with a “See Now, Buy Now” mentality that really puts the consumer at the center of our creative process, Tommy’s Drop Shop combines the best of these approaches with a new level of speed and energy. From local to international, emerging to well-known, photographers to skaters – you name it. We want to celebrate creatives in every discipline, from every community. It’s all about giving artists a platform to tell their stories, and sharing this spirit of constant newness and creative expression with fans.”
Thoughts? Head over to the ‘Tommy’s Drop Shop’ via Tommy Hilfiger website to check out Drop 1 now.